Introduction
Before Amy Jackson ever went live, she had already posted that she makes $20,000–$30,000 a month on Facebook alone. Naturally, everyone wanted to know how she actually does it. So she went live and walked through her entire process — from where to start, to what to post, to how she monetizes.
Let’s break her advice down step by step. (and you can watch the actual live replay here, and follow her on Facebook here)
1. Build Your Foundation
Amy spent a big portion of her live explaining that your foundation matters more than your content at first. Before you worry about monetization, going viral, or even what to post, she says you need to make sure your presence online looks clean, consistent, and trustworthy.
Have a Consistent Digital Identity
Amy explained that people follow and trust creators whose profiles look intentional. That means:
- Same profile photo everywhere — so viewers recognize you instantly.
- Same username on every platform — to avoid confusion and prevent imposters.
- Same bio structure — not exact wording, but consistent messaging so people understand what you’re about.
She said when someone searches your name across platforms, they should think, “Yep, that’s definitely her.” Not, “Is this the same person? Maybe? Possibly?”
Make Your Profile Look Like a Creator’s Profile
Amy explained that your profile should make it clear that:
- You’re an active creator.
- You take your content seriously.
- Brands can reach you easily.
This means:
- A clear profile picture (no kids, no pets, no blurry selfies).
- A short, readable bio that tells viewers who you are or what they can expect.
- A public email address in your bio so brands can contact you.
She emphasized this several times — brands won’t DM you; they use email.
Stay Consistent Across Platforms
Amy emphasized that consistency makes you look legitimate. While she did not say to delete old posts or scrub your online footprint, she did highlight how important it is that your active profiles match.
She explained that when someone searches your name, they should immediately recognize:
- Your photo
- Your username
- Your overall presence
This isn’t about cleaning up the past — it’s about making your current presence strong, cohesive, and trustworthy.
Why This Matters
Amy explained that when your foundation is messy:
- Viewers don’t follow as quickly
- Brands don’t take you seriously
- Scam pages can copy you easily
But when you look consistent:
- People trust you more
- You grow faster
- You avoid impersonators
- Brands are more likely to contact you
She made it clear: Money comes later. Your foundation has to come first.
2. How to Think Like a Successful Creator
Amy spent a huge portion of her live talking about mindset — not strategy, not hashtags, not gear — but the way you think as a creator. She said mindset is the reason most people never grow, never stay consistent, and never make money.
You Don’t Need a Niche
Amy was very clear: you do not need a niche to start or to grow.
She said creators blow up every single day simply by posting normal life. She encouraged people to stop waiting to “pick a niche” and instead post what feels natural.
You Don’t Need Fancy Equipment
Amy said multiple times that she films with her phone and that most creators do.
You don’t need:
- a ring light
- a microphone
- a camera
- a perfect background
She said these things can help, but they are absolutely not required.
Stop Waiting for the Perfect Moment
Amy talked about how many people stall their success because they think they need:
- better lighting
- a cleaner house
- more confidence
- a prettier aesthetic
- an organized feed
“Creators need to “Do it scared” and stop waiting for a time that will never magically arrive.”
Post Even When Life Is Messy
Amy repeatedly emphasized that people relate to the mess — the real, the chaotic, the unfiltered parts of life.
She said:
- Kids screaming in the background is normal.
- Stressful days make great content.
- Real life performs better than polished content.
You Learn by Posting, Not Planning
Amy explained that most beginners make the mistake of spending weeks planning instead of actually posting.
What she said creators should do instead:
- Post daily.
- Experiment.
- Watch what your audience responds to.
- Adjust based on real data, not assumptions.
Do It Even If You’re Scared
Amy shared that she was scared when she started, too. She said every creator fears:
- Judgment
- Looking silly
- Saying the wrong thing
- Not being interesting
“The only difference between people who grow and people who don’t is that successful creators post anyway.”
Consistency Beats Perfection
Amy emphasized that showing up — even when the video isn’t perfect — matters more than anything else.
She said it’s better to:
- Post consistently than post perfectly
- Share real moments instead of staged ones
- Create often instead of overthinking
Trust That Your Normal Life Is Enough
Her exact message: “Anyone can grow. You don’t need anything special. Normal people go viral every day.”
Amy said you don’t need to be hilarious, super aesthetic, an expert, or professionally trained. You just need to show up as yourself.
3. Creating Content That Works
When Amy talks about content, she keeps it simple: people scroll fast, and if you don’t grab them immediately, they’re gone.
She didn’t teach complicated frameworks or editing formulas — she focused on what actually gets attention on Facebook and TikTok right now.
Your Hook Matters More Than Anything Else
Amy joked that people have “the attention span of a fish,” and she’s right.
Your hook — the first 1–3 seconds of your video — decides everything.
She recommends hooks that:
- Make someone feel something
- Make someone curious
- Make someone say “oh my gosh, SAME”
- Show something unexpected or chaotic
- Start mid-moment instead of perfectly posed
She emphasized that the beginning of the video is where creators should spend the most intention.
Real Life Outperforms Aesthetic Content
Amy said multiple times that real life is what grows accounts.
She encouraged creators to:
- Show their personality
- Share honest thoughts
- Talk about things they’re going through
- Share things they’re struggling with
- Post messy moments
She explained that people connect to creators who feel like “real humans,” not influencers with curated feeds.
Tell Stories
Amy used examples from her own life — motherhood, marriage, frustration, chaos — and explained that stories get people to stop and watch.
Your story doesn’t need to be dramatic.
It just needs to be:
- Honest
- Relatable
- Emotional OR funny
- Something people have experienced too
“Most creators underestimate their everyday stories.”
Share What You’re Feeling in the Moment
Amy heavily emphasized “in the moment” content.
She said videos perform better when they feel like:
- A conversation
- A vent session
- A friend talking to a friend
She encouraged creators to turn the camera on right when something is happening — not after planning it, scripting it, or overthinking.
Use Simple Edits, Not Overproduced Videos
Amy explained that videos don’t need:
- Transitions
- Fancy edits
- Complex cuts
She said simple editing is more than enough.
Even raw videos perform extremely well.
Be Yourself — Don’t Copy Other Creators
Amy said that copying trends or mimicking bigger creators won’t get you far.
What does get traction:
- Your unique voice
- Your personality
- Your actual thoughts
“Normal life is the magic. Not performing — just being yourself.”
Focus on Getting People to Watch, Not Making It Perfect
Amy said perfection kills growth. She encouraged:
- Posting imperfect videos
- Posting even when you don’t feel ready
- Letting go of fear of judgment
She said the goal is to get people to watch — not to impress them with your editing.
4. What to Post (Connection, Value, and Soft Selling)
Amy did not give a mathematical ratio like 70/20/10, but she did give very clear direction about what kinds of posts actually grow a page and what kinds of posts convert.
Connection Content Should Be Your Main Focus
This was the heart of her training.
Amy said connection is everything — not aesthetics, not sales, not trends.
Connection content includes:
- Real-life moments
- Marriage dynamics
- Parenting struggles
- Chaotic days
- Honest thoughts
- Venting sessions
- Funny or stressful moments
- Anything that shows who you are as a human
She said this type of content grows your following the fastest because people see themselves in it.
Value Content Comes Next
Amy talked about sharing things that help people, inspire them, or make them feel less alone.
Value content looks like:
- Something you learned
- Something that helped you
- Something that gave you perspective
- Encouragement
- A life lesson
- A personal story with a takeaway
This content builds trust and keeps people coming back.
Soft Selling Only — Never Hard Selling
Amy was very clear about this: she does not hard sell.
Soft selling looks like:
- Mentioning a product in a natural way
- Contextual recommendations
- Talking about something you genuinely use
She said you do not need:
- Sales scripts
- Pushy CTAs
- High-pressure tactics
She stressed that when people feel connected to you, “the selling part comes naturally.”
Your Personality Is the Strategy
Amy repeated that you don’t have to fit into a niche or a script.
She encouraged creators to post:
- What they find funny
- What frustrates them
- What makes them emotional
- What they’re going through
People connect to you, not to a niche.
Post What Comes Naturally
Amy said if you have to force it, your audience will feel it.
Post what you:
- Think
- Feel
- Are experiencing
- Can talk about effortlessly
She said that’s why her own content resonates — she posts what’s happening in real time.
5. Engagement & Comment Strategy
Amy spent a lot of time explaining how comments work on Facebook — and why you should care. She said comments are one of the biggest drivers of reach, visibility, and eventually income.
Here’s exactly what she said about increasing engagement:
Ask a Question at the End of Your Video
Amy recommended ending your videos with a simple question because it gives viewers something specific to respond to. She explained that people often want to comment — they just need a prompt.
Examples she gave:
- “What would you do?”
- “Can anyone else relate to this?”
- “Has this happened to you?”
She also said the question should be short enough to read quickly.
Put the Question On the Screen
Amy emphasized that people scroll with the sound off. If your question is only spoken, viewers may never hear it.
She said to put the question in text at the end of the video so everyone sees it — even silent scrollers.
Respond to Comments for the First 10–20 Minutes
Amy said this signals to the algorithm that your video is active.
She explained that commenting back:
- Boosts engagement
- Shows the platform people are interacting with you
- Helps the video take off early
She said she always tries to stay active right after posting.
Trigger Opinions (Ethically)
Amy explained that videos blow up when they make people feel something. She used examples:
- Parenting frustrations
- Being married
- Messy real-life moments
- Things that spark debate
She did not mean creating drama — she meant posting relatable situations that naturally get people talking.
Use Relatable Prompts
Amy talked about prompts that get high comment volume because people immediately think of their own experience.
These include:
- “Tell me you’re a mom without telling me you’re a mom.”
- “If you get it, you get it.”
- “Am I overreacting or…?”
She said relatable questions work because viewers can’t resist sharing their version.
Reply to Comments with More Videos
Amy mentioned replying with a video when someone asks a great question or shares something interesting.
This helps because:
- It creates another piece of content
- It keeps the conversation going
- It shows your audience you’re paying attention
Don’t Delete Negative Comments (Unless They’re Extreme)
Amy said negative comments actually help your reach because they spark even more responses.
She said she only deletes comments that are:
- Dangerous
- Extremely inappropriate
- Targeting kids or family members
Everything else? Leave it.
Engagement Is Not Accidental
Amy made it clear that creators who grow understand how to invite engagement.
It’s not luck — it’s strategy.
6. Tools Amy Uses
. Tools Amy Uses
Amy mentioned the following tools directly:
- CapCut for editing
- TikTok’s built‑in editor
- Meta Planner for scheduling
- ChatGPT for help with captions and ideas
- Canva for graphics and covers
7. Posting Strategy by Platform
Amy’s real posting recommendations:
- Post 4–5 times per day if you want strong growth.
- Facebook is her highest income platform.
TikTok
- Great for growth, and Amy recommends posting 1–3 times per day.
- She says she personally doesn’t spend much time there.
- She reposts content but doesn’t consider it a major money‑maker.
Universal Rule
- If you’re creating content, post it everywhere.
8. How Creators Make Money (What Amy Mentioned)
Amy didn’t sugarcoat it — there are several legitimate ways creators earn money, but she was also very clear about which ones she personally uses and which ones she mentioned only in passing. Everything below is directly from her live.
✔ Facebook Monetization (Her Biggest Income Stream)
This is where Amy makes $20,000–$30,000 per month, and she said it’s her primary source of creator income.
She didn’t go into all the technical details of Facebook monetization requirements, but she made it clear that:
- Facebook pays very well
- Everyday videos can go viral and earn money
- Most of her income comes from her regular content — not brand deals or affiliates
She encouraged creators to post consistently because “One video can change everything.”
✔ Affiliate Programs Amy Mentioned
Amy talked about the affiliate programs she uses and what she likes about them.
She specifically mentioned:
- Amazon Influencer Program — she uses this regularly
- TikTok Shop — she uses this when she wants to recommend items
- LTK — she does not currently use it, but she noted that a lot of people do and she’s been considering it
She emphasized that affiliate income works best when:
- You recommend things you truly use
- You work the links into your natural content
- You don’t force the sale
✔ Live Streaming Income (Facebook Stars)
Amy mentioned that during lives, viewers can send Stars — Facebook’s in‑app currency.
She said Stars can add up, especially during longer or high‑engagement streams, but this is not her main income source.
Still, it’s a legitimate income stream for creators who enjoy going live.
✔ Brand Deals (When Brands Email Her Directly)
Amy said brands reach out to her through email — not DMs — so having an email in your bio is essential.
She explained:
- Brands contact her because of her reach
- She uses an autoresponder to filter out spam
- She negotiates through email
She did give one pricing guideline: she said many creators charge around 10% of their follower count as a starting point for a brand‑deal rate (for example, a creator with 1,000 followers might charge about $100). She explained this is a general industry guideline, not a fixed rule, and creators can adjust up or down depending on engagement and deliverables.
✔ UGC (User‑Generated Content)
Amy briefly mentioned the world of UGC — creators making videos for brands to use on their own pages.
She said:
- Many creators make great money doing UGC
- Brands love authentic video content
- You don’t need a huge following to start
.
✘ What Amy Did NOT Mention
To keep this 100% accurate, here’s what she did not talk about in this live:
- Selling digital products
- Selling courses
- Memberships or paid communities
- Licensing or selling content rights
- Merchandise
- AdSense outside of Facebook
Amy’s Core Message About Monetization
Amy repeatedly emphasized:
“You don’t have to do all the things. Start with what feels easy.”
And:
“If people like you, they’ll click your links. They’ll support you. They’ll watch your videos.”
She said creators often overcomplicate monetization, when in reality it starts with consistency, connection, and posting content people relate to.
9. Business & Taxes
Amy kept this section very real and very simple. She didn’t try to give legal or financial advice — she just shared what she personally does as a creator and what has worked for her as her income has grown.
Here’s exactly what she talked about:
Set Aside One‑Third of Your Income
Amy said this is the biggest rule she follows.
Because Facebook and other platforms do not withhold taxes, creators are responsible for paying their own.
She recommended:
- Setting aside 33% of everything you earn
- Leaving that money untouched so you’re not caught off‑guard at tax time
Creators Are Responsible for Their Own Taxes
Amy emphasized that when you become a content creator, you are technically self‑employed.
That means:
- Nobody withholds taxes for you
- You’re in charge of keeping track
- You may owe quarterly taxes once your income is consistent
Pay Quarterly Taxes Once You’re Earning Steadily
Amy said that eventually, when you start earning enough, you’ll move into quarterly tax payments instead of yearly.
She didn’t give numbers or thresholds — just the reminder that creators should be prepared as their income grows.
Track Your Income So You Don’t Fall Behind
Amy said to keep record of:
- What you earn from Facebook
- What you earn from affiliates
- What you earn from brand deals
- Any other creator payments
She said this doesn’t need to be fancy — a simple spreadsheet works.
Business Structure (What Amy Mentioned)
Amy did briefly mention forming an LLC as something creators can do once they start earning consistent money. She did not go into details, instructions, or recommendations — she simply said an LLC is an option some creators choose when their income grows.
To stay accurate, here’s the exact level of detail she provided:
- She mentioned LLCs exist.
- She mentioned some creators set one up.
- She did not explain how, when, or whether you should.
- She did not give tax benefits, legal details, or thresholds.
.
**Important Disclaimer **
This section reflects Amy’s personal experience as a creator and not legal, tax, or financial advice.
Neither Amy nor I are accountants, lawyers, or tax professionals.
Always consult with a licensed tax professional for personalized guidance.
10. Brand Deals & UGC
- Brands usually reach out through email.
- Your email must be in your bio.
- You should have a rate card so brands take you seriously.
- Add a strong autoresponder to weed out scammers.
11. Copyright, Safety & Scams
Amy talked about:
- Fake pages pretending to be brands.
- Phishing links claiming she won something.
- People trying to steal videos.
- People trying to use creators’ identities.
Her safety advice:
- Watermark your drafts.
- Don’t give people unedited raw footage.
- Keep your username consistent.
- Never click suspicious links.
12. Amy’s Growth Philosophy
Directly from the live:
- “Anyone can grow.”
- “You don’t need a niche.”
- “You don’t need fancy equipment.”
- “Post normal life.”
- “Stop trying to be perfect.”
- “Throw spaghetti at the wall and see what sticks.”
She emphasized that creators blow up every single day simply by showing up and posting consistently.
13. Final Takeaway
Amy’s message is simple:
- Be real.
- Be consistent.
- Post everywhere.
- Share your normal life.
- Build connection first.
- Don’t chase perfection.
- Don’t wait — just post.
“One piece of content really can change everything.”
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